The bullfrog. Why did we name our company after a meatball with legs? Some say it’s because bullfrogs never go backwards; others think it’s because they’re weird and loud. But our favourite explanation is this one: in nature, when one bullfrog starts calling, another will follow — and another, and another — until these moist little legends are the soundtrack of their ecosystem. And that’s what we’ve always done best at Bullfrog: find what resonates most with people and attract a rabid community around it. Because while it’s almost impossible to outspend the category leader, when your croak resonates, you can absolutely outgrow them.