Devotion outperforms ad-spend, cements loyalty, and creates pricing power. The more your brand means to people, the faster it comes to mind, and the more efficient your marketing becomes.
At Bullfrog, we help build rabid communities around brands, to fuel growth through relevance, not reach.
Why the community model works
The marketer's dilemma is always to balance short term efficiency with long term growth. How can you meet your monthly sales targets through the 5% of customers currently in market, whilst simultaneously growing brand preference with the 95% who will buy in the future?
Creating devoted communities is the answer. Their loyalty and life time value improves performance marketing, and their advocacy generates awareness and cultural relevance without having to buy it, like your competitors.
Devotion isn’t just more powerful than attention; it’s also more sustainable.
The foundation of any community is shared belief. Beliefs are far more powerful than shared geography or demography. We identify where those shared beliefs live, and how they can align with a brand need—because belief is what turns interest into conviction.
When people act on their beliefs, they live those beliefs out loud. From the shoes worn on a morning run to the skincare routine that starts every day, these choices become indispensable tools of self-expression. Repeated action creates devotion, loyalty, and long-term alignment.
When shared beliefs and behaviours align, communities form naturally. That connection makes it easy foar people to find each other, and for brands to become the symbol of their belonging. Commercially, this unlocks deep loyalty, powerful advocacy, and pricing power born from conviction.
