Built by Bullfrog

Here to Kic toxic wellness to the curb

The job of any wellness program is to actually make people more well. It’s a shame then, that so many businesses in the wellness space have had huge success peddling toxic trends and unachievable aesthetics as ‘wellness’.  Kic’s mission? To create sustainable balance through community action. Kic, with the support of Bullfrog, has supercharged their long term  revenue growth. Delivering 700K+ new app downloads and double digit sales growth.

User experience that pushes beyond the app

Innovation shouldn’t take a breather once your community are off their phones. With 60+ products stocked nationally in Woolies and Coles,  FMCG became Kic’s second brand touchpoint, delivering holistic health solutions in places our audience is  looking for them.


App Downloads
Products in Coles & woolies
Minutes of Movements