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All or something beats all or nothing

When it comes to our health, Aussies tend to be all-or-nothing. We’re either on a crash diet or we’re polishing off a family bag of Doritos. Inspiring sustainable behaviour change means championing the happy middle. So we created a catch cry – All or Something. All or Something celebrated AIA’s vitality program and motivated members to make achievable healthy choices everyday..


online health assessments
in brand awareness