Small Steps Matter

Well before Ash and Steph started coaching Australia, Dame Valerie Adams was already inspiring NZ. 

In Bullfrog's first TV campaign for AIA New Zealand, we shifted the dial from education to motivation. Moving on from simply talking about small healthy choices, we inspired Kiwis by showing them just how far small steps could take them.

And who better to prove this than their national icon and two-time Olympic gold medalist, Dame Valerie Adams? Our integrated campaign focused on motivational storytelling, with a hint of Kiwi charm. Starting from the very beginning of her journey, we showed the small steps that powered this champion's path to glory – and beyond.

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What we did

Product development

Partnership facilitation

Creative strategy

Marketing and channel strategy

Campaign development

Content production

Ambassador strategy

Social and experience activation

Engagement programs

Solution 1 - Story 1

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Solution 2 - Story 2

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Solution 3 - Story 3

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In their words

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