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We’re a growth company

Unlike traditional agencies that chase short-term spikes, Bullfrog is a growth company—we build momentum that lasts. Our belief is that growth doesn’t come from chasing sporadic attention, it comes from growing brands that entire communities buy into, not just buy from.

That’s why we build brands people talk about, that live in culture and that inspire genuine devotion. Sometimes we build our own brands (we’re entrepreneurs at heart), but mostly we partner with external brands, identifying their most lucrative pathway to growth, then we execute that strategy tactically, with category-busting distinctiveness across all 4Ps.



And we practice what we preach, which is why we all dressed in beige and ran around regional Victoria for this website shoot. 


Devotion (cough). See below.

WE
GENERATE GROWTH
THROUGH DEVOTION
IN 5 WAYS

Strategy and growthCOMMERCE

We align market insights, community needs and business goals to uncover where growth lives. This sets the path for expansion and keeps every initiative community-centric and purpose-driven.

Innovation and experienceCREATE

We design and elevate products, services and experiences that matter to people. Through experimentation and iteration, we bring new value to both the business and its community.

Brand and storytellingCOMMUNICATE

We craft brand stories rooted in values and cultural relevance. Our aim is always to reinforce a brand’s point of difference, but in a distinctive way that generates relevance with the people who matter most.

Connection and loyaltyENGAGE

We turn customers into fans by building rituals, rewarding loyalty, and empowering creators to co-create. Real conversations, feedback, and community advocacy keep the flywheel spinning.

Interaction and optimisationaccelerate

We remove friction, personalise experiences and make every interaction seamless. Data, automation and efficiency drive conversion, retention and sustained growth.

The evolution of Bullfrog

In nature, when one bullfrog calls, it always attracts another, and another, until these moist little legends become the soundtrack of their ecosystem. And that’s what Bullfrog has always done best; find what resonates most and build a community around it. 

The Bullfrog story began in 2020. Serial entrepreneur Dalton Henshaw spotted a gap in the market for an agency that was as growth-obsessed as the brands it partnered with. He discovered that if you build a committed following around your brand you’ll out-perform your category in every metric. Awareness through advocacy, not just ad spend. 


That community-led recipe for growth has been constantly refined, and systemised over the last five years. And so has our purpose—we partner with growth-minded brands, that have a product people can believe in, and we build energised communities around them.  

We BUILD COMMUNITIES AROUND BRANDS